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DatabaseAuthors: Glass, A and S. Callahan

Title: The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profit

Publisher: John Wiley and Sons, Hoboken, NJ – November 24, 2014

Practical for business women and men, and data scientists who need to get insights beyond just crunching numbers. The book provides effective strategies for leaders and decision makers to integrate data-driven approaches into many aspects of business and organizational culture. “The Data Driven Business” contains many good examples of how businesses can use big data to outmaneuver the competition- and warnings about ignoring the insights at your fingertips.

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