20 Apr Digital Presence and Immortality
I’ve heard it said that a person was “immortalized” in such and such a painting, sculpture or poem. Unless you pack the burial with all the images of a person, the fact that those images outlast the decaying body may be a form of immortality. Are authors immortal? I’m rereading All’s Well, and I often think fondly of the old Bard. His fictitious characters are as immortal as he. How about the fabricated selves we portray in social media: are they more durable than the mortal selves?
Can the human spirit survive death and transcend time? Plato the great Greek philosopher once said: “Only the dead have seen the end of war.” This implies that there is peace in death that can be experienced by those dead – therefore, in some way, living. [http://www.goodreads.com/quotes/100250-to-be-afraid-of-death-is-only-another-form-of] Lao Tzu said: “Life and death are one thread, the same line viewed from different sides.” [Think Exist Quote] Jesus of Nazareth said: “I am the resurrection, and the life: he that believeth in me, though he were dead, yet shall he live.” [http://bible.cc/john/11-25.htm] Each of these venerable masters lives on in spirit. The spirit of their words still has near infinite reach. As long as your name is recorded for posterity in a single genealogy, you are immortal and your legacy will be remembered. Digital presence adds people, their words and their contributions to the global ontology intrinsically created in the cybersphere of the world wide web.
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So, how do you wish to be remembered? Do you have a strategy for immortality? Whether you’re a philosopher, an ordinary person of modest opinions or even a company, state or nation, your digital presence can define you long past the end of your earthly existence. Allow me a word on the difference between a portal and a digital presence. There are those who have suggested that they are one in the same, and that you can take a portal, provide a link to Facebook and a narrow footprint for mobile display, and the portal is now a digital presence. It is not. The term “digital presence” began to mature at the same time as mobile and social channels began their meteoric growth. Technically the meaning is “everything digital about you” (you being a person or company).
The concept of Digital Presence has captured the imagination of many for different reasons, and conjures up many different technical capabilities and human interaction patterns:
- Web portal with highly interconnected links to internal and external capabilities
- Mobile apps that contain most or all of the functionality available on the web portal
- Web and mobile social links so people can immediately:
- See who else likes
- Share (Via Twitter, e-mail and other social channels)
- Review (positively or negatively)
- Location intelligence that ties relevant maps to narrative content or data
- Opt-out / Opt-in personal profiles that define individual interests and
- Notifications so people can selectively hear immediately when an event or content of interest becomes available
- Search Engine Optimization to increase consumers’ ability to find you.
- Rich media integration with images and video, including YouTube or Vimeo to deliver content
- Digital event management with sites such as EventBrite to bring people together physically
- Digital response engagement to manage negative and positive reviews effectively
Your organizations existence or presence on the internet, most commonly anchored by your website, but can include any and all electronic forms of communication such as social networking sites or blogs.. www.redbottledesign.com/glossary A business’s digital presence communicates its brand, values, and product/service offerings, and can be broken down into the following primary focal points: Web—This is the main digital representation of the business. It could be a portal, a web storefront, or even a place of operation. The internet is where all digital presence activity and engagement pass through in both directions. Mobile—Apps, SMS text messaging, and voice come together in a person’s iPhone, Android, MS Phone or Blackberry.
For many consumers, especially young ones and people on the go, mobile is a primary channel for engagement and interaction. Social Media—Blogs, Wikis, Google+, Facebook, Twitter, LinkedIn, YouTube, and any of the other social platform and services that build community and connection people. Communication —Any digital marketing campaign, including outdoor digital, banner ads, newsletters, emails … that communicates a business message and engages directly with consumers, partners and other stakeholders; Broadcast—activities broadcast on television, radio and internet connected living rooms (i.e., TV shows, advertising, Roku channels, etc.). Social media gives us the chance to put ourselves out there – to extend our presence beyond the confines of our physical bodies. As you consider your digital presence, look at all these ideas and opportunities in the context of defining your legacy. This presence may not last forever, but it will extend your influence. If nothing else, it will give those who follow something to look at and know you by.
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