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12 Jun To Choose or not to Choose
![Too Many Choices](https://i0.wp.com/understandingcontext.com/wp-content/uploads/2012/06/Too-Many-Choices-300.jpg?resize=300%2C224&ssl=1)
Leg-room, anyone? The CEO of a major Airline recently stated that a-la-carte pricing of flight upgrades (such as extra baggage, preferred seating and food) is better because Americans demand “choice“. I remember my knee-jerk reaction: “Yeah – and they are choosing discount airlines that don’t charge for what was once part of the bargain.” It […]